Ford Evos Concept, 2011
Making its global debut at the 2011 Frankfurt Motor Show, the Ford Evos Concept represents the ultimate expression of Ford's new global design language, and explores key future powertrain and vehicle technologies.
Created as a bespoke concept vehicle, the fastback introduces Ford's first truly global design language as the momentum of the company's One Ford product plan continues to build.
The Technology vision for enriched customer experience
Ford Evos Concept is not just a design-led exercise. It also embodies the global Ford product development team's move to design and develop vehicles as more than just an interior and exterior, or a collection of attributes.
Ford's global Research and Innovation team, led by Paul Mascarenas, was tasked with building Ford Evos Concept around a technology experience as visionary as the design. The result signals how Ford intends to build on the momentum of innovations like the SYNC in-car connectivity system.
The concept's technology experience embraces a new generation of driver interaction and awareness currently under development in the Ford Research and Innovation laboratories. Seamless connectivity between the vehicle and the driver's 'personal cloud' of information is at the heart of the vision for its capabilities.
With information from the cloud, the vehicle can provide the same connected lifestyle the driver experiences at home or office. The car knows the driver, and automatically adapts handling, steering and engine controls to deliver an exceptionally dynamic driving experience.
The Ford researchers are focusing their efforts in this area to deliver on four key customer benefits: personalisation, seamless enhancement of the driving experience, looking after the driver's well-being and delivering smart electrified powertrain optimisation.
The personalised, cloud-connected lifestyle
While today's Ford products provide drivers with many personalisation options, cloud connectivity will enable future Ford vehicles to take the experience to the next level.
Drawing from a detailed understanding of the driver's preferences and driving habits, the Ford Evos Concept combines this personal information with additional data from the cloud, such as the driver's work schedule and local traffic or weather conditions. This information provides a personalised and seamless experience as the driver transitions in and out of the car.
It could automatically play the same music or news program that was just streaming at home, or heat or cool the interior to an ideal temperature before the driver gets in without having to be requested by predicting departure time based on his calendar. Wirelessly communicating with devices in the home, it could close the garage door and switch off the lights automatically as it pulls away.
Enhanced driving experience
Ford Evos Concept explores adaptive vehicle technologies to redefine the driving experience.
Current technology requires vehicle chassis settings to be defined based upon the abilities and tastes of a cross-section of drivers and the topography of typical roads. The concept foresees tuning handling and performance to the road ahead and the specific individual behind the wheel.
Learning driver habits and capabilities, the technology can overlay map and weather data sourced from the cloud to adjust powertrain, steering, suspension and braking systems for optimum enjoyment, comfort and safety. Because the vehicle is adaptive and honed to maximum performance based on the situation, it takes driving engagement to a new level.
The Driver wellness
Ford researchers have already developed technologies focused on driver wellness, such as the heart-rate monitoring seat and certified allergy-free interiors. With a seamless connection to the cloud, the Ford Evos Concept monitors the physical state and workload of the driver and adjusts the driving experience accordingly.
The Ford Evos Concept is also equipped with advanced air quality sensors and filtration systems to help allergy sufferers. Location aware, it can access air quality data from the cloud and proactively suggest a healthier route to the destination.
In dynamic driving situations, the vehicle may simplify the appearance of the instrument panel to display only necessary gauge information and switch the driver's connected smartphone to "Do Not Disturb" mode to help keep the focus of attention on the road.
Cloud-optimised hybrid powertrain
Completing the vision for the Ford Evos Concept is a state-of-the-art lithium-ion plug-in hybrid (PHEV) powertrain providing the same next-generation performance and fuel economy as the Ford C-MAX Energi scheduled for introduction in North America in 2012 and Europe in 2013.
Ford 'powersplit' hybrid architecture allows the electric motor and petrol engine to work together or separately to maximise efficiency. The advanced powertrain typically runs in all-electric mode before switching to charge-sustaining hybrid mode for continued optimal fuel efficiency.
Cloud connectivity would provide further opportunities to enhance performance and efficiency by selecting the optimum combination of powertrain modes for any given journey.
The cloud-optimised powertrain would automatically 'know' when to save energy and switch modes, using information about the vehicle's predicted travel route, any emission zone restrictions during the journey and current weather conditions.
In the future, communities may place firm restrictions on the types of vehicles allowed to use certain roads or highway lanes, and some city centres may choose to be open only to full electric vehicles. Helping drivers comply with such regulations could therefore be among the benefits of this technology. For example, the French government is considering creating zones mandating lower emissions, while cities such as London, Berlin, and Stockholm already have them in place.
The capability would further enhance the performance of Ford's advanced PHEV technology, which offers an overall driving range of more than 500 miles (800 kilometres) using the battery and engine - more than any other plug-in or extended-range electric vehicle.
Ford's new design direction
The Ford Evos Concept was specifically developed to introduce the new Ford design direction. Key design elements will be applied to forthcoming Ford vehicles.
The new global design DNA provides the company's worldwide design teams with a common framework to guide the creation of new products, enabling them to shape a coherent family of distinctive vehicles sharing the same fundamental design character.
Dramatic fastback design with unique proportions
To provide a fitting vehicle to introduce the new design language, the Ford Evos Concept was conceived as a dramatic fastback concept, combining a striking new profile with innovative proportions. Attention-grabbing lines conceal a unique new format, with a four-door, four-seat layout which combines dynamic appearance with surprising practicality.
With the length of a typical C-car, but with width of a CD-car, the Ford Evos Concept has a powerful, sporting stance. The forward position of the cowl, the strongly rounded front screen and the A-pillars set further to the rear enabled the designers to create the impression of a classic GT car, but with a very contemporary feel.
The concept's spectacular hinged gullwing-style doors, both front and rear, provide outstanding access to the spacious four-seat cabin.
The concept car measures 4.50m (177in) long, 1.97m (77in) wide and 1.36m (53in) high, with a wheelbase of 2.74m (108in).
Distinctive evolution
Shaped as the ultimate expression of the new design DNA, the Ford Evos Concept highlights key elements of Ford's distinctive new global design language.
From the front, the Ford Evos Concept immediately signals the arrival of something new - a new face for Ford featuring the signature trapezoidal grille mounted higher on the car and creating a confident, more premium look.
Bold, technical shapes, such as the extremely slim 'laser cut' front lamps or the dramatic graphic created by the front and rear screens connected by the thin glazed section of the roof, add a distinctive character to the design. Sculptured flanks highlight attention to detail on the surfacing, which lends a refined quality and a tauter, more muscular character.
The vehicle was sculpted with the same purity of surface sculpture and attention to detail which characterise premium vehicles. Around the world, a new generation of buyers have come to expect premium design in all products, regardless of the purchase price.
Built around the driver
Reflecting the fun-to-drive spirit of its exterior design, the interior of the Ford Evos Concept is built around the driver. A stylish and innovative cockpit promises new levels of driving pleasure and driver interaction.
The interior architecture features clean and simple surfaces, with a muscular, athletic character to the slim upper instrument panel, enhanced by bold trapezoidal cut-outs. Contrasting these muscular forms, curvaceous cockpit display surfaces sweep down either side of the driver, providing secondary information about vehicle and infotainment systems.
The concept features a bold red driver's seat and the vision of unprecedented driver interaction via an advanced driver interface. The two rear seat passengers get an equally special experience, with dedicated touch-screen displays to interact with the vehicle and individually adjustable sports seats.
"Both the exterior and interior of the Ford Evos Concept clearly communicate that this is a driver's car, so that as soon as people see the vehicle, they will immediately want to get in and drive," said executive design director Moray Callum.
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